BEYOND THE BLEACHFIELD

April 10, 2024
April 10, 2024 Jacob Twomey

THE BIRTH OF THE KYNOCH NAME

Kynoch of Scotland’s story stretches back to 1788. Beginning in the Scottish town of Keith, under a different ownership which wasn’t always about wool. Founder George Kynoch established a simple flax bleach-field, a humble beginning that sparked a remarkable journey.

Opportunity arose when George, alongside his partner Alexander Christie, stumbled upon a carding mill near the bleach-field. Recognising its potential, they purchased the mill with all its machinery, embarking on a new venture: woollen production.

This shift proved wise. The land around Keith wasn’t ideal for flax cultivation, and sheep farming offered better returns for landowners. Additionally, the quality of wool was improving, leading to a greater demand for skilled woollen manufacturers – a demand Kynoch was perfectly positioned to meet.

Over generations, Kynoch’s reputation flourished. By the 20th century, their exquisite fabrics adorned not just everyday wardrobes, but those of Hollywood stars and royalty. The world craved Kynoch’s luxurious feel and timeless style.

However, the 20th century also brought challenges. The First World War saw Kynoch supplying cloth for the army, leading to a decline in civilian sales. However, the company rebounded in 1931 with a clever marketing move – the iconic Scottie dog logo. This helped them stand out and revitalise their business after the war’s impact.

The Second World War again saw Kynoch supporting the war effort. Married women filled the workforce vacated by enlisted men, ensuring production continued. Modernisation plans, like switching from steam to electric power, had to be postponed due to the war effort.

Despite these challenges, Kynoch’s long-standing reputation and high-quality products secured their place in the post-war market. They adapted, facing competition from cheaper imports by focusing on innovation.

The 70s and 80s were a period of ups and downs. Changing lifestyles with home heating reduced demand for heavy woollen clothing, while economic factors like inflation added pressure. Be that as it may, the late 80s saw a resurgence. Kynoch expanded into new markets like Europe, the US, and even Japan, offering a wider range of products beyond just fabrics. Technological advancements like new looms increased efficiency, allowing them to produce more with fewer workers.

With declining sales, the 2008 recession greatly impacted Kynoch, launching a new chapter that year.

The SIL Group acquired the company, bringing fresh investment and a renewed focus on development. This ensured Kynoch’s continued success in the ever-evolving fashion world.

Under new ownership, the company embraced its rich heritage while looking forward. Changing the name to Kynoch of Scotland to serve as a nod to the long history that preceded them.

Today, Kynoch of Scotland creates vibrant, modern fabrics that cater to contemporary living, all while maintaining their unwavering commitment to quality.

Kynoch’s story is a testament to tradition, innovation, and exquisite craftsmanship. It’s a legacy built on passion, expertise, and a dedication to creating textiles coveted for generations. With a 200-year heritage, Kynoch of Scotland promises continued success and colourful creations for customers worldwide.